The Entrepreneurial Instinct by Monica Mehta
Author:Monica Mehta
Language: eng
Format: epub
Publisher: McGraw-Hill Companies, Inc.
Published: 2013-04-23T04:00:00+00:00
The Brain Science Behind Creativity
Much of creativity boils down to the ability to tap the parts of the brain vital to the creative process. At the same time, a creative person manages to ignore those parts of the brain responsible for critical thinking. And, as we age, the prefrontal cortex, which is the region of the brain that enables critical thinking, impulse control, and focused attention, becomes ever more developed, and, in a way, ever more powerful. This has many obvious benefits, but it also has an undesired consequence—the repression of imagination.
To get a window into how our imaginations really work, consider the findings of researchers at Johns Hopkins University who conducted brain scanning experiments on a group of jazz musicians. By utilizing an MRI machine, it was possible to see what exactly went on inside the musicians’ brains as they improvised. Researchers discovered that in order to create new melodies, jazz musicians in the midst of an improvisation selectively deactivate a portion of their prefrontal cortex:
Download
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.
Bad Blood by John Carreyrou(6277)
Rich Dad Poor Dad by Robert T. Kiyosaki(6176)
Principles: Life and Work by Ray Dalio(5961)
Playing to Win_ How Strategy Really Works by A.G. Lafley & Roger L. Martin(5503)
Management Strategies for the Cloud Revolution: How Cloud Computing Is Transforming Business and Why You Can't Afford to Be Left Behind by Charles Babcock(4438)
The Confidence Code by Katty Kay(4039)
Thinking in Bets by Annie Duke(3996)
American Kingpin by Nick Bilton(3508)
Delivering Happiness by Tony Hsieh(3283)
Project Animal Farm: An Accidental Journey into the Secret World of Farming and the Truth About Our Food by Sonia Faruqi(3018)
The Power of Habit by Charles Duhigg(2966)
Brotopia by Emily Chang(2897)
Mastering Bitcoin: Programming the Open Blockchain by Andreas M. Antonopoulos(2892)
The Tyranny of Metrics by Jerry Z. Muller(2847)
I Live in the Future & Here's How It Works by Nick Bilton(2844)
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar by Robert W. Bly(2795)
The Content Trap by Bharat Anand(2778)
Building a StoryBrand by Donald Miller(2754)
Applied Empathy by Michael Ventura(2752)
